Archive for June, 2007

Yahoo Game: FreeStyle


Cool Vid!


Presell, by telling a story

Sometimes it make no sense to push a product hard into the market. sure you’ll need to pass on the basic product info to the prospects but most marketer (i refer to Internet affiliates here) just overdo it all the time. instead of preselling the product (what an affiliate suppose to do), they just hardsell the product.

Does hardselling work? i guess so.

Nonetheless, it’s preselling that sits you are in the better class. that’s my personal believe in affiliate business. here are some cool presell pitch that i think works perfectly in selling, and bringing joy to the readers.

I bet you’ll like them.


Your choice, or marketer’s choice?

Ever wonder whose choice is that when you purchase something - is that your choice, or the marketer’s choice?

  • When you light up the cigarate in your mouth for the first time
  • When you put yourself deeply in debt for your new car
  • When you spent hundreds for your CK shirt
  • When you bought another pair of Nike sneakers
  • When you crunch in another McDonalds burger
  • When you drink up another can of Coca-Cola
  • When you toss up your Carlsberg and have another hang over Saturday

Did you really make up these unreasonable decision that(might) spoil our health/financial/life quality? to spend unwisely, to take up junk foods, to numb yourself with alcohol, did you really choose yourself to do so, or it’s the marketers who’re holding the ball? There’s ethic guide for every professionals, do we have one for marketers, especially Internet marketers, as well?

Yap once told me that he read a news about a singaporean, who’s so crazy about making money online and went all out buying courses and attending seminars on the subject. after years of trying, he fails to make a dime online… but then, he started to compile what he learned and sell his own make-money-online course on the Internet, and only then, he made a fortune online. can you imagine that? a person that couldn’t make a dime get rich by teaching others earn money online. and on a bigger scale, the same go with Mcdonalds, CocaCola, Marlboro, BAT, Pepsi, Carlsberg… big cooperations that’re cause (directly, or indirectly?) most diabetis, heart attack, high colestrol cases thru out the whole world.

Imagine what if one day it’s legal to promote heroin in the market, are we going to see something like this?

HellDonals

Perhaps we should rethink what’s the responsibility a marketer should held.