Business Idea #2: Icon site

Business Type –

  • Freemium resources portal for designers and webmasters

How it works –

  • Think Roundicons.com

Marketing –

  • Giveaway big set on site and squeeze into bloggers’ roundups with free sets.
  • Reverse study¬†IconFinders and similar sites’ Facebook fans – approach those market at cheap FB ad rate.
  • Pay with tweet model to create social media buzz.
  • Engage with popular bloggers and have them promote the site on Pinterest and Google+.
  • Forums – they love freebies.
  • Release some of the icons to icon finder sites.

Investment –

  • Designer fees – $30 per 25 icons – to reach 10,000 icons mark will cost about $12,000.
  • Minimum ad costs on Facebook and a few relevant blogs – not more than $500 in a year I would say.
  • Time – supporting customers and answering mundane emails could be quite a pain.

Monetisation –

  • Sell icons directly on site and on IconFinders.com.
  • Cross selling other relevant products when site has a large social media followings.

Thoughts –

  • The site can support WHSR’s business in many angles – linking opportunities, networking with bloggers, and well-targeted¬†visitors.

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