Yes, I am saying you digger sucks! not all, but you, if…

1. You digg on global warming news blindly
Did you really think that you can save the world by digging every global warming and polution news? NO! it never works like that. stop wasting energy around digg.com and turn off your computer instead!

2. You bad mouth on Microsoft and Bill Gates just because everyone’s doing so
You sucks, Bill Gates isn’t. know who contributes the most in charity on earth? Bill Gates. i bet you don’t even how to spell the UNICEF.

3. You can’t wait to digg the next rumours about Apple
What’s the matter with you? do you need to digg on every Apple related rumours so that your girl says you’re cool? what was Steve Job’s underwear color last Monday?

4. You submit your company website instead of interesting news
Yeah yeah, we can see that you are desperate in building up you business online…

5. You submit a story in Jawi language
I bet 99% of digg users couldn’t read jawi, perhaps your stories are worth mentioning - but hey, you’re just barking at the wrong tree.

6. You submit a history
Forgive me, i just hate the subject so much.

7. You just put on the 17th entry on how to file a re-mortgage
Buzz off spammers! i am not looking for a house loan, i am not looking for a re-mortgage, in fact most diggers aren’t! if you can’t find your target traffics, go buy some ads on Google instead. leave digg.com clean please.

8. You input stupid comment like ‘haha, i am so agree with this’
Hellooooo, we knew you are on with the subject when we see you digg it. putting up comment just for the sake of comment is so lame.

9. You digg every post of your blog
Face it, even if you beg it, the traffics won’t flood into every blogposts of yours. so stop begging.

10. This article put a smile in your face but you don’t digg it
Yeah, you sucks if you enjoyed my writing here but you don’t digg on my article. this’s simply not right isn’t? now go digg this.

Speaking about being different in your marketing plan… how about selling *nothing* for a price of $6.28?

I like how their pitch in describing the product:

What better present for the person who has everything than a poignant reminder that they want for nothing? This lovingly crafted vial of emptiness is filled to the brim with unfettered nothingness. Free from the burden of possessions, the weight of responsibility, Nothing is as idiotic as it is brilliant.

Product Features

• A packet full to the brim with nothing.
• Suitable for ages 14 years+.
• Size: 17 x 9 x 7cm.

Wonderful.

What’s the first word comes up in your mind when you look at these images?

Is it cowboy, or it’s marlboro? i bet most will answer the latter.

Yeah, wasn’t it MARLBORO?
The truth is i even thought it’s related to marlboro when i first saw the brokeback mountain’s movie screens. such a powerful brand.

Thanks to globalization, consumers get the pleasure to choose. From toothpaste to potato chips, children toys to electronics gadgets, low fat milk to beer - you can easily get a choice of ten to twenty.

Take example on toothpaste. In Malaysia, some of the popular brands are are sensodyne, colgate, darlie, oral-b, Aqua Fresh… on top of that, these brands will have their products specifically for children, normal adults, adults with sensitive teeth in various kind of flavor. further more, toothpaste usually comes in several package sizes - big, medium, and small for instant.

Say that you are buying toothpaste for the first time in your life and you know nothing about toothpaste: you will need to decide which brand, which flavor, which type, and which size of it. gosh! you probably need to spend 30 minutes looking into every toothpaste in case you are a caution consumers - just for a darn toothpaste.

This sum up why branding is the most important issues in long term marketing nowadays.

With so much similarities (competition) in the flat world, can you see how hard is it to make others recognized your name? there are too many names in the flat world, and if you failed to differentiate yourself from the others, you are out of the game. marlboro made that by giving an icon to it’s product, google did that by lifting up the standard of search, and dell made it via lowering the computer’s price tag.

To be different doesn’t mean that you have to be really good in what you are doing (does marlboro produce better ciggarates? dont think so), sometimes, it even means to be really lousy or bad. think of william hung from the american idol, or paris hilton, or britney spears - these are well known brand name in the flat world too. are they famous because they sing the best, or they are able to show they are unique and grab other’s attention?