“I don’t want to be left out!”
How would you respond to exclusion?
Sit still, or fight your way back to regain recognition from majority? create wave, make a trend, have the majority follows - that’s how marketing campaign wins the mass. everyone goes with hotmail for emailing, so do i; 57 friends invites you to join facebook, so you make up number 58th among your friends; everyone seems having an iPod, so we grabbed a piece for ourselves - not knowing what to really do with it; everyone’s blogging, that’s why i just one on soufulow; though following may not be the right thing to do (in fact most of the time, the wrong thing)…

We might claims we’re unique, but deep inside we all yelled the samething: “I don’t want to be left out!” (not all the time, though). yup, who wants to be be left out? this explains why Nichelle Narcisi’s idea works. (the series of ‘ads’ are suppose to raise the turnout of voters between 18 and 24)
Everyone counts, except you! a harsh line, harsh enough to create a discomfort feelings in you for not voting, harse enough to raise your awareness about voting, and most of all, harsh enough to get yourself included and start voting.
More on Nichelle’s work:



Image Src: Designer Observer’s Nichelle Narcisi: Except You; Image copyrighted to Nichelle Narcisi.

