10 quick tips about link building
Backlinks are very important.
Repeat after me: backlinks are very important.
And again: backlinks are very important.
Okay, if you’re still not feeling me, you need to see how Debra build links for her websites.
Get it? now you know: backlinks are very important.
However, as said on Debra’s blog: “The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you.” now you’ve just learned the easy part, i am gonna share with you the not-so-easy-yet-not-so-hard-part about link buildings (before you go in hard and back up). 
- A backlink stucked with other 80 outboud links in a same webpage has little value to your SEO effort, even it’s on Yahoo.com.
- Careful with burgers that add up NoFollow tag on your back link (caution: there are burgers running business online than offline).
- Outbound links are as important as inbound - as long as the linked webpages are relevant and have high authority in Google’s eyes.
- Wanna get burnt by Google 3 months later? Obtain all your links from the same C class IP!
- Wanna get burnt by Google instantly? Buy sitewide links as much as you can and make them with the same anchor text.
- Good content = free back links (but in the first place, you need to make others found your good content).
- Extremely good content = lots of free back links and probably an emergency outage notice from your hosting company. (not everyone can handles millions of clicks from you diggers!)
- Link from .edu domains are damn expensive! but there’s a solid reason behind the price tag.
- Ahhh… you people thinks those spammy links from forum signature still works (great, buy mine - i’ve plenty to sell).
- Do not overlook image links - they are powerful when done correctly with keyword in the alt tag.
Well, obviously these tips doesn’t seem difficult to follow. nevertheless as simple as they looked, they guarded me well from many waves and i still hold these rules when i’m building links for my websites.
I sure hope they do the same for you - unless we are competating on the same SERP.
Fan Ban Keong said,
Wrote on March 24, 2008 @ 1:29 pm
hey bud, thanks for your sharing, wat about link exchange? will it still benefit SERP? If i chop down my return link pages, do you think wat will happen? hehe…
soufulow said,
Wrote on March 24, 2008 @ 2:56 pm
Ha, sure no problem at all!
Link exchange? from my experience, link exchange still works but we might need some different approach. the “relevance” of your link partners seems very important for search engines to decide whether you should be wearing a ’spam-tag’ or not.
As Google always advise webmasters to write for the human but not for the SE bots, link exchange comes in same - link exchange for your web users but not bots.
Put in useful links to websites that’re useful to your web users, and ask for a link back. For example if you’re selling flowers on your web, you might want to link exchange with those websites who offer restaurant booking services (for a romantic dinner), ebook websites that teach dating skills, dating websites, as well as gift shopping websites. I bet such strategy will not just give an impact on your web SERP ranking but also your web user’s experience.
Saying such, i believe that all link pages created solely for link exchange has no value to exist at all nowadays.