Which one matters more in nowadays? who you are, or what you’ve said (did).

Who you are

Chris Anderson wrote about The Long Tail, and then ‘Whammm..’ everyone talks about it because, you know, it’s Chris Anderson, the editor-in-chief of Wired Magazine.

Is chris the first one to mention the long tail business concept? i don’t think so.

Most SEO or Internet Markters were aware of the new market trend, and HAD shifted their focus on the minor stream in their business. perhaps they have different names other than the long tail, but the idea is not new. in fact, when you read about SEO around Webmaster World, you’ll notice a few mentioning such idea back in year 2003/04. you’ll read about the idea of being a big fish in a small pond (the long tail) when it comes to countering giant websites in SEO.

The Long Tail is not something thing new or ground breaking. But because Chris is the one who’s talking about it, it matters.

What you’ve said
On the other side, have you heard of the name ‘W. Chan Kim‘, before the release of Blue Ocean Strategy? most probably not. now, everyone in the business talks about blue and red ocean. the idea turned out to be the hot thing in business world, regardless of who’s saying it now. seems it’s what you’ve to offer that matters this time.

I’m confused, what matters the most? is identity the main factor of one’s success, or what you have to offer that matters the most?