Business Type –
- Freemium resources portal for designers and webmasters
How it works –
- Giveaway big set on site and squeeze into bloggers’ roundups with free sets.
- Reverse study IconFinders and similar sites’ Facebook fans – approach those market at cheap FB ad rate.
- Pay with tweet model to create social media buzz.
- Engage with popular bloggers and have them promote the site on Pinterest and Google+.
- Forums – they love freebies.
- Release some of the icons to icon finder sites.
- Designer fees – $30 per 25 icons – to reach 10,000 icons mark will cost about $12,000.
- Minimum ad costs on Facebook and a few relevant blogs – not more than $500 in a year I would say.
- Time – supporting customers and answering mundane emails could be quite a pain.
- Sell icons directly on site and on IconFinders.com.
- Cross selling other relevant products when site has a large social media followings.
- The site can support WHSR’s business in many angles – linking opportunities, networking with bloggers, and well-targeted visitors.