Business Type –

• Freemium resources portal for designers and webmasters

How it works –

• Think Roundicons.com

Marketing –

• Giveaway big set on site and squeeze into bloggers’ roundups with free sets.
• Reverse study IconFinders and similar sites’ Facebook fans – approach those market at cheap FB ad rate.
• Pay with tweet model to create social media buzz.
• Engage with popular bloggers and have them promote the site on Pinterest and Google+.
• Forums – they love freebies.
• Release some of the icons to icon finder sites.

Investment –

• Designer fees – $30 per 25 icons – to reach 10,000 icons mark will cost about $12,000.
• Minimum ad costs on Facebook and a few relevant blogs – not more than $500 in a year I would say.
• Time – supporting customers and answering mundane emails could be quite a pain.

Monetisation –

• Sell icons directly on site and on IconFinders.com.
• Cross selling other relevant products when site has a large social media followings.

Thoughts –

• The site can support WHSR’s business in many angles – linking opportunities, networking with bloggers, and well-targeted visitors.